The Trouble with GoldieBlox

This is a very thoughtful post challenging the GoldieBlox toys and the science behind it.

Re-imagining Engineering

Over the last few days, a little video from a company called GoldieBlox has gone viral, with headlines such as: “This Awesome Ad, Set to the Beastie Boys, Is How to Get Girls to Become Engineers” (this particular headline via Slate).   Watch the video if you haven’t already: it’s utterly charming and features a quite impressive Rube Goldberg machine.  (And watch it quickly: the Beastie Boys are not amused with the re-purposing of their song, so who knows how much longer the video will be available!)  As the video’s viral spread across the internet continued, person after person emailed me, posted it on Facebook with my name tagged, and tweeted it at me, in many cases saying things like “Hey Michelle you’ll love this!”*  Time after time, I gave my rather lukewarm answer, that yes I thought the video was cool, but that I was rather less…

View original post 1,383 more words